Independent Marketing Consultant

An independent Marketing Consultant and MCIM member of the Chartered Institute of Marketing. I hold a Master’s degree in Data Analytics & Marketing and over 14 years of experience in the digital marketing world.

Worked with over 21 international firms and brands across different international markets including EMEA, APAC, and the USA. Managing global teams and executing digital marketing strategies with proven ability to drive record-high ROI and scalability of regional & international growth hacking.

Yasser Ahmad Independent Marketing Consultant and Strategist
Yasser Ahmad - Marketing Consultant
As an independent marketing consultant, I am a strategist at the heart with 360-degree skills in digital marketing and result-driven.
  • My Obsession is to build agile data-driven marketing strategies by merging ‘data’ with ‘creativity’.
  • My Mission is to revolutionize the marketing function with the ‘Marketing Intelligence’.
  • My Ambition lies in creating connections between people, ideas, and content.

My Consulting Philosophy

In my job as an independent marketing consultant, I strive to fully understand and analyze the business objectives and fully engage with the problem-solving process. I have been digital explorer moving between agencies and clients collecting a unique combination of knowledge from branding to market insights, sales, e-commerce, business development, and startups.

Strategist at the heart and I believe in:

  • It is not about achieving the targeted ROI. It is about sustainable growth.
  • Innovation and technology is the right culture to build a digital team.
  • I believe in the numbers that drive better actions than numbers with a high score
  • Analytics is the art of finding the right straightforward formula
  • KPI is not meant to be achievable but to be sustainable

My Career Journey

  • Companies I worked for: Leo Burnett, Globalization Partners, ALTV Media, Exness, The Hut Group (THG), lookfantastic
  • Brands I worked with: P&G, General Motors, Global Sources, Marina Bay Sands, GSK, Atlantis, SIXT, Holiday Tours, Easy Easy Apps, Wafra Media, Interlaken Travel.
  • Agency collaborations: Leo Burnett, iProspect, DigitasLbi, Ogilvy, Barrio World, OMD, Brightlines.

Brands I Worked With

Consulting Areas of Expertise

  • Research: Market Research & Customer Segmentation Analysis
  • Strategy: Digital acquisition strategy and lead generation
  • Auditing: Performance Marketing  (Search, Programmatic, Display and Paid Social)

  • Analytics: Marketing Data Analytics Strategy and Analysis
  • Automation: MarTech Stack and Marketing Automation Strategy
  • Digital: Content, SEO, Email Marketing, Social media, Inbound Marketing, Lead nurturing, conversion optimization (CRO)

My MarTech Stack

  • Marketing Automation & CRM: HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Marketing Cloud, MailChimp
  • Paid Advertising: Google Ads, DoubleClick Campaign Manager (DCM), DoubleClick Bid Manager (DBM), DoubleClick Search, DoubleClick Studio, Facebook Business, Facebook Power Editor, Smartly.io, AdRoll, Criteo
  • Analytics: Google Analytics 360 Suite (GA 360), Google Tag Manager, Google Data Studio, Kissmetrics, Supermetrics, Tableau, Adobe Analytic, MOZ, SEMRush, Sprout, Hootsuite, Brandwatch, Crazzy Egg, Optimizely
  • Content Management: WordPress, Ektron, EPiServer, SiteCore, Adobe Experience Manager
  • Project Management: Jira, Trello, Smartsheet
  • Technical: BigQuery, HTML, CSS, JS, PHP, ASP.NET, MySQL
Independent Marketing Consultant

Awards

  • Winner W3 Gold Award
    • Glearch (The Global Search Engine)
  • The International Interactive Media Awards (IMA)
    • OUTSTANDING ACHIEVEMENT – Herbal Essence Thrill
  • The Pan Arab Awards
    • Gold Award for Daman National Health Insurance Company
    • Silver Award for American Hospital

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