13 years of experience in digital marketing working with both B2B and B2C companies across a wide range of industries. A digital explorer working according to analytical patterns in the regional and international markets with in-depth expertise in EMEA and APAC.

Strategic in the heart and expert in marketing technology with proven ability to dive record-high ROI and execute successful growth hacking and acquisition campaigns.

Solid analytical skills and results-driven orientation with highly organized project management skills. My ambition lies in creating personalization and creative experiences with every digital product.

Built digital marketing strategies and managed SEO/SEM projects for more than 18 global brands including: P&G, ALTV Media, Global Sources, Jumeirah Group, Marina Bay Sands, iRobot, General Motors.

Collaborated with different teams in international agencies including: Leo Burnett, iProespect, DigitasLbi, Oglivy, Barrio World.

I thrive on creating connections between people, ideas, and content.

Strategist at the heart and I believe:

  • Building the right funnel is roadmap for sustainable growth
  • Innovation and technology is the only culture to build a digital team
  • I believe in the numbers that drive better actions than numbers with a high score
  • Analytics is the art of finding the right straightforward formula
  • The best piece of content marketing doesn't feel like marketing
  • KPI is not meant to be achievable but to be sustainable

Specialities

  • Market research and segmentation¬†analysis
  • Digital acquisition strategy and lead generation campaigns
  • Digital performance management (Search, Programmatic, Display and Paid Social)
  • Content marketing strategy (organic SEO, social media, and Inbound marketing)
  • Lead nurturing and marketing automation strategy
  • UX and conversion optimization (CRO)

Digital Marketing Technology

marketing technology yasser ahmad
  • Marketing Automation & CRM: HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Marketing Cloud, MailChimp
  • Paid Advertising: Google AdWords, DoubleClick Campaign Manager (DCM), DoubleClick Bid Manager (DBM), DoubleClick Search, DoubleClick Studio, Facebook Business, Facebook Power Editor, Smartly.io, AdRoll, Criteo
  • Analytics: Google Analytics 360 Suite (GA 360), Google Tag Manager, Google Data Studio, Kissmetrics, Supermetrics, Tableau, Adobe Analytic, MOZ, SEMRush, Sprout, Hootsuite, Brandwatch, Crazzy Egg, Optimizely
  • Content Management: WordPress, Ektron, EPiServer, SiteCore, Adobe Experience Manager
  • Project Management: Jira, Trello, Smartsheet
  • Technical: BigQuery, HTML, CSS, JS, PHP, ASP.NET, MySQL

Awards

  • Winner W3 Gold Award
    • Glearch (The Global Search Engine)
  • The International Interactive Media Awards (IMA)
    • OUTSTANDING ACHIEVEMENT - Herbal Essence Thrill
  • The Pan Arab Awards
    • Gold Award for Daman National Health Insurance Company
    • Silver Award for American Hospital