13 years of experience in digital marketing working with both B2B and B2C companies across a wide range of industries. A digital explorer working according to analytical patterns in the regional and international markets with in-depth expertise in EMEA and APAC.
Strategic in the heart and expert in marketing technology with proven ability to dive record-high ROI and execute successful growth hacking and acquisition campaigns.
Solid analytical skills and results-driven orientation with highly organized project management skills. My ambition lies in creating personalization and creative experiences with every digital product.
Built digital marketing strategies and managed SEO/SEM projects for more than 18 global brands including: P&G, ALTV Media, Global Sources, Jumeirah Group, Marina Bay Sands, iRobot, General Motors.
Collaborated with different teams in international agencies including: Leo Burnett, iProespect, DigitasLbi, Oglivy, Barrio World.
I thrive on creating connections between people, ideas, and content.
Strategist at the heart and I believe:
- Building the right funnel is roadmap for sustainable growth
- Innovation and technology is the only culture to build a digital team
- I believe in the numbers that drive better actions than numbers with a high score
- Analytics is the art of finding the right straightforward formula
- The best piece of content marketing doesn't feel like marketing
- KPI is not meant to be achievable but to be sustainable
- Market research and segmentation analysis
- Digital acquisition strategy and lead generation campaigns
- Digital performance management (Search, Programmatic, Display and Paid Social)
- Content marketing strategy (organic SEO, social media, and Inbound marketing)
- Lead nurturing and marketing automation strategy
- UX and conversion optimization (CRO)
Digital Marketing Technology
- Marketing Automation & CRM: HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Marketing Cloud, MailChimp
- Paid Advertising: Google AdWords, DoubleClick Campaign Manager (DCM), DoubleClick Bid Manager (DBM), DoubleClick Search, DoubleClick Studio, Facebook Business, Facebook Power Editor, Smartly.io, AdRoll, Criteo
- Analytics: Google Analytics 360 Suite (GA 360), Google Tag Manager, Google Data Studio, Kissmetrics, Supermetrics, Tableau, Adobe Analytic, MOZ, SEMRush, Sprout, Hootsuite, Brandwatch, Crazzy Egg, Optimizely
- Content Management: WordPress, Ektron, EPiServer, SiteCore, Adobe Experience Manager
- Project Management: Jira, Trello, Smartsheet
- Technical: BigQuery, HTML, CSS, JS, PHP, ASP.NET, MySQL
- Winner W3 Gold Award
- Glearch (The Global Search Engine)
- The International Interactive Media Awards (IMA)
- OUTSTANDING ACHIEVEMENT - Herbal Essence Thrill
- The Pan Arab Awards
- Gold Award for Daman National Health Insurance Company
- Silver Award for American Hospital