Facebook Advertising Audit and Strategy

Facebook Ads Audit

Facebook Advertising audit provides a full analysis of the Facebook Ads Account which includes all the Ads Manager, Audiences, Automated Rules, Brand Safety, Cataloge Manager and Pixels. The audit process allows companies and marketing managers to identify the performance issues and provides a detailed optimization plan as well as professional guidelines to enhance the Facebook conversion process.

Set the account objectives

Facebook and Instagram Ads should be reviewed in the context of the marketing strategy. Analyzing the overall objectives of the marketing performance allows to set up the right budget and cost per acquisition of the Facebook paid campaigns. After extracting the required insights, the account objectives will be determined effectively.

Check the account settings

The Facebook account settings could have fatal mistakes which can effect the performance. The Facebook audit process include a full review of the Facebook Business settings, Brand Safety, and Cataloge Manager for e-commerce businesses. Additionally, it is crucial to review the conversion pixels and make sure the website conversions are accurately connected to the Facebook Ads.

Analysis of the campaigns, Ad Sets, Ads

By extracting the data and running a full analysis, the Facebook audit provides a complete insights about the active campaigns and historical data over the time. The analytic process provides tables and charts which highlights the performance metrics in order to explain the gaps and areas for improvements. The report provides detailed insights of the Ad Sets budget, bidding, placement, and frequency. Finally, the audit report provides insights about the Ads creative, Marketing message, UTM structure, Call to Action, A/B testing, Landing pages as well lead generation instructions.

Analysis of the audiences

Running an extensive analysis of the target audiences to set up the best practices for the retargeting audiences size, lookalike and prospecting interests.

Learning phase recommendations

The audit process provides analysis of the Facebook learning phase in order to extract recommendations for the budget, scheduling, and placement as well as the audience.